RESOURCES

Need some extra help finding that thing we told you about that one time in one of your programs, but don’t remember where? Here’s a handy list of resources we’ve put together to help you find what you need.

Create The Best Website For Your Business
  • Bluehost: I highly recommend Bluehost for people who are just getting started online with their first website. You can have a WordPress website up and running within 5 minutes of checkout, and you get a free domain name with registration.This hosting service is dependable, secure, and one of the best values I've found in all of my years on the web.
  • WPEngine: If you've outgrown Bluehost and you're getting a lot of traffic, then I recommend and personally use WP Engine. It's a great WordPress specific host, where a lot of the technical stuff is managed for you. No need to be a tech wizard, and they have incredible support staff, too!
  • Headway: This is my WordPress theme of choice, because it's the most straight forward drag and drop platform I've found. There are even some awesome skins to choose from, and I recommend it to all my clients. It's why I've created my Websites Made Easy course based on this theme alone.
  • Backupbuddy: If you have a WordPress website, and it's not hosted on a platform like WP Engine, then you need this plugin. You could rely on your host to make sure they have backups on hand in case anything happens, but having your backups on a local computer means you can be back up and running faster if you need it!
  • Sucuri: Again, if you're not hosted on WPEngine then I highly recommend you invest in this plugin to ensure that your site is safe and sound. I've seen way too many business owners have their sites hacked, get weird pharmaceutical links placed all over, and it's just not pretty. Take your business website's safety seriously, because it's much easier to prevent than it is to resolve after something happens.
  • Google Analytics: Ahhh, if there is one free tool I can't live without it's this one. Having Google Analytics installed on your WordPress site means you'll know who is coming to your website, how long they stay, where they came from, and whether they joined your list and bought or not. This is all priceless information!
  • PopupAlly Pro: Finally, the popup dilemma is over! If you've heard that popups increase conversions but haven't wanted to alienate and annoy your visitors, then this is for you. We've build this premium WordPress theme from the ground up with conscious business owners like you in mind: it's elegant, polite, and it helps you build your list faster, too!
  • Meet Edgar: This super simple social media management platform allows us to schedule tweets and Facebook messages with just a few clicks. Just start adding content, like your past blog posts, some of your favorite quotes, a few questions to engage your fans... and you're off the to the races! Then select how often you want to post to each of your accounts, and watch your engagement soar.
  • CoSchedule: We use this content calendar/social media management platform to schedule our blog posts and social shares across our various accounts. Since it comes with a WordPress plugin, blog posts will automatically show up in Coschedule and can be changed around with a simple drag-and-drop interface. It's a great time saver and includes stats so you can see how your content continues to perform over time.
  • LeadPages: If you want to create simple and beautiful opt-in pages and sales pages, this is the system to do it just 5-10 minutes. I've been using LeadPages to create webinar invitations, opt-in pages, and thank you pages in my business and I can't recommend it enough. It's great especially if you're not techy but you like things to look professional!
  • Contest Domination: If you're planning to run a contest to grow your email list, then this is the system you need. It's super convenient, it helps you track who shared your contest and tally entries, and it has built-in social media sharing, to boot! It's also fun to run contests on this platform, too.
Online Business Resources For Email Marketing & Shopping Carts
  • Aweber: Aweber is the first email marketing service I ever signed up for, and I stayed with them for many years before making the switch to an "all in one" system. It's dependable and delivers your emails, plus it's pretty straight forward to set up. I feel like it's the system that grows with you.
  • ActiveCampaign: This all-in-one CRM and email marketing platform comes at a pretty affordable price point. It's extremely easy to set up and use, while still retaining the ability to perform the more complex functions like automated tagging and email sequences.
  • MadMimi: I've been a blogger for MadMimi in the past, and even moved one of my business email lists over. I love how simple everything is to set up. You can do follow-up sequences, great templates, and much more. It's a great alternative and I gotta love a Brooklyn based company!
  • Convertkit: If you want to utilize list segmentation and simplified automation, this email marketing platform is a solid choice. Although it can't perform more advanced tasks like conditional tagging, ConvertKit will work well for you if you only need to send emails via straightforward funnels and segmented lists.
  • Mailchimp: This is a great service to get started with for free, when your list is less than 2000 subscribers. But it does have some downfalls, like list segmentation, and designing opt-in forms that are easy to use and that match your site's designs.
  • Infusionsoft: This is the platform I use to run my online business ecommerce, email marketing, and customer database. It's infinitely flexible and it has awesome features for segmenting people based on their actions, and it has great automation built in. Getting set up with Infusionsoft can take awhile, but they do have great training videos and support.
  • Ontraport: (formerly Office Autopilot) This is the alternative to Infusionsoft, which doesn't have as many of the bells and whistles in regards to automation, but it does have other perks. One of them is the built-in membership plugin that comes with their packages.
Tried & True Programs
  • Asana: Oh, if I could write a song about one tool that has made my days more productive and fun to collaborate with my team, it would be all about Asana! You can read my full Asana review and watch a preview of how it works, but the best thing is for you to try it because it's totally free.
  • LastPass: In our hyper-connected world, there can be way too many passwords to remember... and each service you use online should have its own password. If one of the websites you login to gets hacked, your other accounts might also be compromised. With LastPass you're able to keep all your passwords secure, come up with new ones for each service, and just have to remember the main password.
  • Scrivener: I've been using this program since it first came out, and it's one of the few pieces of software that I have open 80% of the time. It's where I write my video scripts, my sales letters and emails, and my books. It's great to help you map out sequences of emails, and keep track of a ton of research all in one place. It's also pretty minimal, with a lot of functionality under the hood.
  • You Need A Budget: I'm a recent convert to budgeting. You might think that when you're making a lot of money in your business you won't need a budget, but the philosophy of knowing where each dollar goes is way more empowering. I use this software on all my devices, and to organize our family budget with my husband. It's got cool chart features that show you fun metrics, too.
  • Screenflow: If you're on a Mac, this is one simple piece of software that can help you record training videos for your own online courses. I use it for all of my screencast videos, and it has served me well over the years! It's also a super simple video editor, where you can add titles and animations, too.
  • Dropbox: If you collaborate with others online, Dropbox is a great way to share documents. We use this platform to upload all of our videos before they're ready to go onto YouTube, and we also use it for documents of all types. It integrates beautifully with Asana, and connects to all your devices, too!
  • Canva: The look of your website and promotional materials makes a difference. If you're not a designer, you'll love this easy-to-use, drag-and-drop design website. It's free (though there are paid elements that you can take advantage of as well), and contains templates that you can customize to fit your needs. The other thing I really like about Canva is that their templates come in various sizes, like Facebook covers, Pinterest images, and blog header graphics, just to name a few. No more guessing with sizes - it's all there!
  • Echosign: If you have a lot of documents that need to be signed, this one service could save you a lot of time and paper, too. I've found that we can save at least 10 minutes per contract when we use Echosign, and it makes me feel good that we can do business with people quickly without cutting down more trees in the name of the law.

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